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The Ops Nest Accessibility Project
Ensure your marketing and signage is accessible
Ensure your marketing and signage is accessible
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Many brancds were created before our undersatnding and research into accessiblitily was as available as it is today. Some of the biggest brands are finding their logo and brand colours are inaccessible to some.
Marketing material and signage must be accessible to all. The font, size and colours used can all impact on the accessibility of your collateral.
Suggestions include
- Use plain text rather than elaborate images and designs.
- Check your colour combinations - there are a number of websites that will assess your branding.
- Create a briefing sheet for marketing teams.
- Look at print design and layout to support Dyslexia and colour blindness
- Consider a sensory-friendly show guide